BEHIND THE SCENE

Body language

Nighat Chaudhry is a name that is recognized throughout Pakistan for Kathak, a traditional form of dance. Today as ever, Nighat is poised to take the world along on this mystical journey, as a performer, a teacher and a visionary.

Choreographed a TV ad for us in remote, scenic and unexplored Baluchistan. This picture is taken during rehearsal on-location as she was helping movie star Zara Sheikh dance steps. Director Khawar and Zara Sheikh watch closely.

Nighat is confident, spontaneous and knows how to express emotions through her art. People like her, who give their lives and souls to their art remain in the hearts of their fans forever.

BEHIND THE SCENE

Zehri, with the magic fingers

We usually do our telecine and color grading at Post Bangkok. Our favorite colorist Zehri is one of Post Bangkok’s best. He takes command of the project in hand and always adds value.

The best part about working in Thailand is the down to earth attitude, dedication and professionalism of the locals. The humble, pretty lady is the producer and the man on the left side is our CD & CEO, Khawar.

Ready for the take

No longer necessary, but some things never change. A conventional but still popular tool for keeping track of the number of takes, the clapperboard is like a ritual in the film making industry.

The most important part of filming is the ground work, the detailing and cloaking it around yourself so its a part of you. Also, its a not so small matter of millions of bucks and the even more valuable integrity you have earned in years.

A model’s soul

Our Account Head on Bonanza was a model herself before she joined CW. At times it is difficult to make out who is the actual model. Here she is helping our make-up artist make final touches to make the model more sensuous.

Lamiya is hardworking and emotional about all her tasks. As in addition to this she is also intelligent, she is surely a great asset.

The Sin City

Its a lifetime experience! Vegas is the most popular city in the state of Nevada. An entertainment capital of the world it is famous for its mega casino hotels and associated entertainment. Scouting for locations, we were also fortunate to have explored this magical place.

Today Las Vegas is one of the top tourist destinations in the world. The city's tolerance for various forms of adult entertainment earned it the title of Sin City, and has made Las Vegas a popular setting for films and television programs. It is located in the middle of the desert like an oasis of dreams that will take you to fantasy world.

Fruit trifle

Hot, crispy, tangy, spicy or sweet, every job has its own texture and flavor. The lively, tangy but smooth feel of this dance based TVC is definitely like enjoying an exotic fruit trifle. From the beginning till the end, this TV ad is choreographed to express the joy, warmth and colors of winter.

Here in Pakistan, we are at times restricted and have to tone down the execution of our dances too much. However, I think, here we have succeeded and done justice to the expressions of this dance while remaining decent and classy.

Body language

Nighat Chaudhry is a name that is recognized throughout Pakistan for Kathak, a traditional form of dance. Today as ever, Nighat is poised to take the world along on this mystical journey, as a performer, a teacher and a visionary.

Choreographed a TV ad for us in remote, scenic and unexplored Baluchistan. This picture is taken during rehearsal on-location as she was helping movie star Zara Sheikh dance steps. Director Khawar and Zara Sheikh watch closely.

Nighat is confident, spontaneous and knows how to express emotions through her art. People like her, who give their lives and souls to their art remain in the hearts of their fans forever.

Bangkok: Behind the scene!

Every concept, project or idea is the director’s baby. To take command, be flexible and still retain the essence of your concept, such is the magic of a director. Khawar has proved himself adept at storytelling visually and maintaining great rapport with the talent.

Unfortunately, he never learned to have fun on the set! [proof of this is his insincere smile from the TVC set] However he has a gift of finding a way inside his characters’ heads.

Koo’s debut

After a fresh film making degree from Australia, Koo came back to his home city, Bangkok, full of energy and confidence. He applied it fully here and with great gusto worked with Khawar as Assistant Director at this TV ad shoot. He is completely in control here at the rehearsal for this dance based TV ad.

Koo is a part of the Flying Tiger Film Company, a local production house and Kanokwan Kriengrojkul [Lek] is the great Executive Producer for this project, a lovely human being. We have been working with them for the past 8 years. They are competent and very accommodating people to work with.

Party after Pack up!

It just takes a shouted “Pack Up” from the Director for the party to start. Rehan, the Production Head, and Shahmin the Account Manager both committed colleagues of CW take full advantage, relaxing and chatting here with Jane our host and coordinator in Russia.

Jane and Anatoly were the initiators and played a vital role in the success of our shoot in Moscow City. Although it was more like the Arctic for us as we are used to the warm, balmy weather of Karachi.

Hidden leadership

An experienced director of photography in Bangkok, Picha was engaged in one of our shoots of a hit TV commercial for Bonanza. Credit for every great work goes directly to the concept guy and the director. But there is an entire team behind the success of every job well done.

Its never too late!

This is an off-shoot snapshot of Director Khawar, his AD, Koo and the lead model Justin taking it easy right after a long tiring shoot. During this shoot we met many foreign models and other behind the camera professionals. One is never too old to learn and this shoot proved to be a great learning ground for us, even after 20 years in the industry.

Move with the rhythm

This image is captured during a rehearsal for a musical, dance based TV ad shot in Thailand. The ground work and pre-production for this one was massive. It took several days for model hunt and two days of rehearsals after which the director was finally satisfied. The real challenge was not just the dance steps but the friendly and fun element between the models.

The result is a perfectly choreographed impactful ad, with gorgeous energetic models moving to a hip music track.